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Data & Business Intelligence Leader


Marcondes

>

Project Management + Data Analysis + Business Intelligence applied to real-world operations.

100M+
Rows processed
50+
Dashboards delivered
8+
Years experience
3
PT native � ES interm. � EN technical
FM
Felipe Marcondes
Felipe Marcondes
Felipe Marcondes — BI Engineer
01 — About

Who I am

THE BRIDGE BETWEEN BUSINESS AND TECHNOLOGY

I'm a Data and Business Intelligence professional who enjoys solving real problems, the kind that stall operations, delay decisions, and quietly cost businesses money without anyone noticing. Throughout my career, I've specialized in structuring data that was previously chaos: building pipelines, organizing complex environments, and helping teams move from gut feeling to data-driven decisions.

I have a solid technical background in Management and Business Intelligence, but what truly sets me apart is my ability to translate that into business outcomes. I've led projects with cross-functional teams, launched operations from scratch, implemented automations, and delivered solutions that directly impact day-to-day operations and management.

I'm currently pursuing a dual Master's degree in Project Management and Big Data & Business Intelligence at a Spanish university, deepening my understanding of scalable systems and the strategic use of data and AI.

And since the game is global: I'm a native Portuguese speaker, have Spanish at B1 level, and technical English focused on programming, data, and development, enough to navigate international environments with ease (and survive documentation without losing my mind).

5+ Yrs
Exp. in Business & Retail
6
Graduate Degrees
2
Master’s in Progress
+16
Certificates
02 — Experience

Career Path

Controller Supervisor — BI & Risk Management
Grupo Servopa — BYD · VW · Audi · Volvo · Honda · +5 marcas
Aug 2025 — Present · 8 months

Strategic leader at the intersection of Finance and Technology. Built Oracle → GCP pipelines, Python ETL, LookML/Looker dashboards, and AI-powered AppSheet platform.

⚡ Bonus Management MVP: +70% efficiency & traceability
PythonGCP/BigQueryOracleLookML/LookerAppSheetScrum
01Grupo Servopa
Founder — Rocket Stores / Camicare
Rocket Stores — E-commerce · BI & AI
Apr 2025 — Present · 1 year

Founded multi-sector e-commerce ecosystem focused on data and AI. Launched Camicare (beauty brand). BI-driven marketing decisions.

E-commerceBIAIMarketing AnalyticsBranding
02Rocket Stores
Sales Operations Analyst
Ume — Fintech · PR · SC · SP
Sep 2024 — Jan 2025 · 5 months

Consultative management of retail partners (>R$400M/year). Performance analysis with Looker and Metabase across PR, SC, and SP.

LookerMetabaseGoogle WorkspaceSales Analytics
03Ume
Operations Supervisor — PR Launch
Ume — Paraná
Dec 2023 — Oct 2024 · 11 months

Opened Paraná operations. Coordinated field promoters, training, and KPI implementation.

OperaçõesKPIsField LeadershipOnboarding
04Ume
Administrative Coordinator — Retail
Grupo Casas Bahia
Oct 2020 — Oct 2023 · 3 years

KPI control, financial management, cash flow, bank reconciliation, process standardization. Team leadership.

KPIControle FinanceiroExcelPeople ManagementRetail
05Grupo Casas Bahia
Digital Content Creator & Brand Manager
YouTube — Canal Próprio
Jun 2015 — Feb 2020

Digital channel with 86K subscribers and +7M views. Performance metrics, A/B testing, organic growth strategies.

86K inscritos · +7M visualizações
YouTube SEOAnalyticsBrandingDigital Marketing
06YouTube
The Bridge
Data is not the differentiator.
The way you use it is.
THE VALUE I DELIVER
  • Reduce operational dependency
  • Increase data reliability
  • Accelerate decision-making
No unnecessary complexity. No guesswork.

Architecture

Data stops being a risk and becomes infrastructure.

+Scale · -Failures

Automation

Operations stop blocking growth.

-40% time · +Efficiency

Decision

Executives stop reacting and start anticipating.

+Speed · +Precision
03 — Skills

Data Stack for Real Impact

A problem is an opportunity to do your best.

I use technology as a means, not an end. I specialize in building high-impact Business Intelligence experiences. My stack is built to create robust pipelines, automate operations, and deliver reliable data for critical decisions, without unnecessary complexity. For more details, visit my LinkedIn

PythonPYPython
PandasPAPandas
NumPyNUNumPy
Scikit-learnSCScikit-learn
PlotlyPLPlotly
FlaskFLFlask
Power BIPOPower BI
LookerLOLooker
MetabaseMEMetabase
TableauTATableau
LookMLLOLookML
GCPGCGCP
BigQueryBIBigQuery
OracleOROracle
SQLSQSQL
Apps ScriptAPApps Script
Google SheetsGOGoogle Sheets
Excel / VBAEXExcel / VBA
AppSheetAPAppSheet
PythonPYPython
PandasPAPandas
NumPyNUNumPy
Scikit-learnSCScikit-learn
PlotlyPLPlotly
FlaskFLFlask
Power BIPOPower BI
LookerLOLooker
MetabaseMEMetabase
TableauTATableau
LookMLLOLookML
GCPGCGCP
BigQueryBIBigQuery
OracleOROracle
SQLSQSQL
Apps ScriptAPApps Script
Google SheetsGOGoogle Sheets
Excel / VBAEXExcel / VBA
AppSheetAPAppSheet
Universidad Isabel I � ENEB
In Progress
Big Data & Business Intelligence � 72 ECTS
Master's
Universidad Isabel I � ENEB2025 ?
Universidad Isabel I � ENEB
In Progress
Project Management � 72 ECTS
Master's
Universidad Isabel I � ENEB2025 ?
University of Michigan
Python for Everybody
Specialization
University of Michigan2026
Uninter Centro Universit�rio
Business Intelligence
Postgraduate
Uninter Centro Universit�rio2025
Uninter Centro Universit�rio
Computer Engineering
Postgraduate
Uninter Centro Universit�rio2025
UniCesumar
Technology in Human Resources Management
Bachelor's
UniCesumar2021 � 2023
Ampli
Commercial Management
MBA
Ampli2023 � 2024
Anhanguera Educacional
Financial Administration
Postgraduate
Anhanguera Educacional2023 � 2024
DSA
Power BI for Business Intelligence and Data Science
Certification
Data Science Academyjul 2025
Google
Foundations of Data Science
Certification
Googlejun 2025
Google
Introduction to Python
Certification
Googlejun 2025
University of Michigan
Using Data with Python
Certification
University of Michiganfev 2026
University of Michigan
Using Databases with Python
Certification
University of Michigan2026
University of Michigan
Using Python to Access Web Data
Certification
University of Michiganfev 2026
University of Michigan
Python Data Structures
Certification
University of Michiganfev 2026
University of Michigan
Getting Started with Python
Certification
University of Michigan2026
Universidad Isabel I � ENEB
In Progress
Big Data & Business Intelligence � 72 ECTS
Master's
Universidad Isabel I � ENEB2025 ?
Universidad Isabel I � ENEB
In Progress
Project Management � 72 ECTS
Master's
Universidad Isabel I � ENEB2025 ?
University of Michigan
Python for Everybody
Specialization
University of Michigan2026
Uninter Centro Universit�rio
Business Intelligence
Postgraduate
Uninter Centro Universit�rio2025
Uninter Centro Universit�rio
Computer Engineering
Postgraduate
Uninter Centro Universit�rio2025
UniCesumar
Technology in Human Resources Management
Bachelor's
UniCesumar2021 � 2023
Ampli
Commercial Management
MBA
Ampli2023 � 2024
Anhanguera Educacional
Financial Administration
Postgraduate
Anhanguera Educacional2023 � 2024
DSA
Power BI for Business Intelligence and Data Science
Certification
Data Science Academyjul 2025
Google
Foundations of Data Science
Certification
Googlejun 2025
Google
Introduction to Python
Certification
Googlejun 2025
University of Michigan
Using Data with Python
Certification
University of Michiganfev 2026
University of Michigan
Using Databases with Python
Certification
University of Michigan2026
University of Michigan
Using Python to Access Web Data
Certification
University of Michiganfev 2026
University of Michigan
Python Data Structures
Certification
University of Michiganfev 2026
University of Michigan
Getting Started with Python
Certification
University of Michigan2026
04 — Projects

Featured Projects

0106  ·  Pipeline · Cloud · Servopa
Oracle → GCP Pipeline (Servopa)

Oracle → GCP ingestion architecture with Python ETL for financial reconciliations. BigQuery as the analytical layer.

PythonOracleBigQueryGCPETL
oracle → gcp · daily volume
0206  ·  MVP · AppSheet · IA · Servopa
Bonus Management System (MVP)

MVP deployed for BYD. AI-powered AppSheet, Python automations via REST API. Result: +70% efficiency.

AppSheetPythonAPI RESTJSONIA
AppSheet MVP — Bonus BYD
0306  ·  DataViz · LookML · Looker
Executive Dashboards — Looker/LookML

LookML modeling and executive dashboards with margin, profit, and reliability visibility.

LookerLookMLBigQuerySQL
Looker — margem · lucro
0406  ·  Risk Analytics · Servopa
Risk Control & Scatter Outliers

Predictive risk analysis with scatter plots and forecast workstreams for bonus planning.

PythonScatterRiskForecastPandas
scatter · outlier · risco
0506  ·  Sales Analytics · Ume
Commercial Dashboard — Looker + Metabase

>R$400M/year portfolio performance. Commercial insights and bottleneck identification.

LookerMetabaseAnalyticsRetail
performance comercial · Ume
0606  ·  E-commerce · BI · AI
Rocket Stores — BI/AI Ecosystem

Multi-brand e-commerce with integrated BI and AI for marketing, pricing, and inventory.

BIAIE-commerceMarketing Analytics
Rocket Stores ecosystem
05 — Recommendations

What people say

CG
Chrystian Guz
Senior Data Analyst | Analytics Engineer
Same team

I had the pleasure of working with Felipe at Grupo Servopa and I can confidently say he is an outstanding professional. He has strong command of data control and management, along with an exceptional understanding of business rules. He also stands out for technical knowledge in Python, SQL, AppSheet and automation development, always applying smart solutions to complex problems. Another highlight is his analytical capability, handling advanced calculations and mathematical models such as regression and probability with ease. I am certain that any company with Felipe on the team will gain not only an excellent professional, but someone truly committed to creating value through data.

JO
Jaqueline Oliveira
Process Analyst
Different teams

Felipe is an excellent professional. In our daily contact, he was always very responsive and intelligent. Organized and dynamic. Committed to his responsibilities, especially during monthly closing activities where his updates were excellent; his autonomy with processes was very important during the period we worked together.

JH
Joao Henrique Custodio
Commercial Associate | Banking Sector
Same team

Felipe has always been an excellent professional in his area. Over the time we worked together, I could observe his exceptional skills in team management, communication and professionalism. He demonstrates natural leadership, always engaged in motivating and guiding his team clearly and efficiently. He can identify each member's strengths and foster a collaborative environment that drives growth and development for everyone. Communication is one of his greatest strengths. Always clear and objective, he conveys information accurately whether to team members, clients or partners. In addition, Felipe's professionalism is exceptional. He consistently acts with ethics, respect and responsibility, honoring commitments with rigor and a reliable posture. I recommend Felipe without hesitation and have full confidence in his ability to lead and deliver outstanding results.

JB
Joao Bernardo Venancio
Regional Supervisor
Different companies

Excellent professional, agile and highly competent in what he does!

JR
Juliana Russo
Senior Commercial and Operations Manager
Same team

Felipe is one of the professionals with the strongest ownership mindset I have ever worked with. A complete professional, always willing to help, and exceptionally generous when sharing information. He has a rare analytical mindset and, without exaggeration, working with him was one of the greatest gifts in my professional journey.

JB
Jefferson Bernardo
Consultative Sales
Direct manager

An exemplary and highly capable professional, always dedicated and willing to contribute to the company.

YV
Yuri Vargas de Menezes
Strategy and Marketing
Same team

A professional with integrity, able to drive innovation and a broad vision of retail and team coordination.

JM
Jean M. M. Ramos
Commercial Manager
Same team

I had the privilege of working with Felipe during a highly complex period. We faced the challenge of revitalizing a store that had struggled for a long time. Our mission was clear, but execution was far from easy. However, with Felipe's determined leadership and dedication, we were able to transform the situation. Felipe proved to be a remarkable leader. He brought stability to our team, which had previously been undisciplined and immature, and implemented processes that generated tangible results. His ability to solve problems and keep the team motivated during difficult times was fundamental to our success. Felipe is an exceptional professional, committed to excellence. His work ethic and management skills make him a valuable asset to any team. I am fully confident that he will continue facing challenges with determination and delivering extraordinary outcomes.

AZ
Alisson Zeni
Business Manager | Payments
Same team

Felipe is an exceptional professional, an example in people leadership and team development. He works in a consistent, disciplined and focused way. I strongly recommend him.

CG
Chrystian Guz
Senior Data Analyst | Analytics Engineer
Same team

I had the pleasure of working with Felipe at Grupo Servopa and I can confidently say he is an outstanding professional. He has strong command of data control and management, along with an exceptional understanding of business rules. He also stands out for technical knowledge in Python, SQL, AppSheet and automation development, always applying smart solutions to complex problems. Another highlight is his analytical capability, handling advanced calculations and mathematical models such as regression and probability with ease. I am certain that any company with Felipe on the team will gain not only an excellent professional, but someone truly committed to creating value through data.

JO
Jaqueline Oliveira
Process Analyst
Different teams

Felipe is an excellent professional. In our daily contact, he was always very responsive and intelligent. Organized and dynamic. Committed to his responsibilities, especially during monthly closing activities where his updates were excellent; his autonomy with processes was very important during the period we worked together.

JH
Joao Henrique Custodio
Commercial Associate | Banking Sector
Same team

Felipe has always been an excellent professional in his area. Over the time we worked together, I could observe his exceptional skills in team management, communication and professionalism. He demonstrates natural leadership, always engaged in motivating and guiding his team clearly and efficiently. He can identify each member's strengths and foster a collaborative environment that drives growth and development for everyone. Communication is one of his greatest strengths. Always clear and objective, he conveys information accurately whether to team members, clients or partners. In addition, Felipe's professionalism is exceptional. He consistently acts with ethics, respect and responsibility, honoring commitments with rigor and a reliable posture. I recommend Felipe without hesitation and have full confidence in his ability to lead and deliver outstanding results.

JB
Joao Bernardo Venancio
Regional Supervisor
Different companies

Excellent professional, agile and highly competent in what he does!

JR
Juliana Russo
Senior Commercial and Operations Manager
Same team

Felipe is one of the professionals with the strongest ownership mindset I have ever worked with. A complete professional, always willing to help, and exceptionally generous when sharing information. He has a rare analytical mindset and, without exaggeration, working with him was one of the greatest gifts in my professional journey.

JB
Jefferson Bernardo
Consultative Sales
Direct manager

An exemplary and highly capable professional, always dedicated and willing to contribute to the company.

YV
Yuri Vargas de Menezes
Strategy and Marketing
Same team

A professional with integrity, able to drive innovation and a broad vision of retail and team coordination.

JM
Jean M. M. Ramos
Commercial Manager
Same team

I had the privilege of working with Felipe during a highly complex period. We faced the challenge of revitalizing a store that had struggled for a long time. Our mission was clear, but execution was far from easy. However, with Felipe's determined leadership and dedication, we were able to transform the situation. Felipe proved to be a remarkable leader. He brought stability to our team, which had previously been undisciplined and immature, and implemented processes that generated tangible results. His ability to solve problems and keep the team motivated during difficult times was fundamental to our success. Felipe is an exceptional professional, committed to excellence. His work ethic and management skills make him a valuable asset to any team. I am fully confident that he will continue facing challenges with determination and delivering extraordinary outcomes.

AZ
Alisson Zeni
Business Manager | Payments
Same team

Felipe is an exceptional professional, an example in people leadership and team development. He works in a consistent, disciplined and focused way. I strongly recommend him.

Open to connections, projects and ideas.

Better decisions start with well-structured data.

Direct access to my channels and projects below.